Terms and Conditions

Agreement to these terms

We are Qwualiti Ltd, providing the Never Miss a Lead service and trading as Area Leaders (“we”, “us” or “our”). We operate ai.arealeaders.co.uk and provide an AI backup assistant that answers calls, website chats and web-form enquiries and passes the details to your business.

By using this website, booking a call or buying our service, you agree to these terms. If you are acting for a company or another organisation, you confirm that you have authority to bind it. You must be at least 18 years old.

These are our general terms. A proposal, order form or other written agreement accepted by both parties, including a data-processing agreement, may set out additional or different terms for paid work. If there is a conflict, that accepted written agreement takes priority for the relevant service.

Our service is intended for business customers. Nothing in these terms limits any statutory rights that cannot lawfully be limited.

1. Using this website

You may browse the website and use its content for your own lawful personal or internal business purposes. You may print or save a reasonable number of pages for those purposes.

You must not:

• use the website in a way that breaks the law or infringes another person's rights;
• attempt to gain unauthorised access to the website, its server or connected systems;
• introduce malware, overload the service or interfere with its operation;
• scrape, systematically extract or reproduce a substantial part of the website, except for normal search-engine indexing; or
• misrepresent our content, identity, services or relationship with you.

2. Services and proposals

Website descriptions and prices explain our usual service but are not, by themselves, a binding offer. Paid work starts when we accept an order or proposal, agree the scope and receive any payment due before work begins.

We will provide the service with reasonable care and skill. Dates are estimates unless an accepted written agreement expressly makes a date binding. The phone side is typically live quickly once call forwarding is set; text messaging goes live once the messaging setup is verified, which depends on the number and provider. We may use suitably qualified employees, contractors and service providers to deliver the work, while remaining responsible for our obligations to you.

3. Client responsibilities

To allow us to deliver the agreed work, you must:

• provide accurate information, genuine business details and timely instructions;
• provide the account access, verified business facts (such as services, hours, service area and pricing) and other materials needed to set up the assistant;
• set up the call forwarding and website widget code we provide, or arrange for it;
• respond to setup questions within five working days, unless we agree another timeframe;
• maintain secure control of your accounts and tell us promptly about access changes or suspected security incidents;
• ensure you have the rights and a lawful basis for the personal information you give us and for any messaging to your customers, including the consent needed for text-back; and
• comply with the terms of third-party platforms used for your work.

We are not responsible for delay or additional cost caused by missing access, information, approvals or other dependencies outside our reasonable control.

4. Fees and billing

Fees and payment dates are shown on the relevant pricing page, proposal or invoice. The service is £397 a month for one location, plus any optional add-ons you choose. The first monthly payment is due at onboarding unless we agree otherwise, and the service is charged monthly from that point.

The monthly fee is all-inclusive under a fair-use policy sized for normal single-location trade volume. Unusually heavy use is reviewed and discussed with you before any change; we do not apply surprise overage charges. If you consistently exceed fair use, we will agree a suitable arrangement before it takes effect.

You must pay valid invoices by their due date. If an undisputed payment is overdue, we may pause the service after reasonable notice. This does not remove your obligation to pay for service already supplied.

5. Cancellation

The service runs on a rolling monthly basis with no fixed minimum term. You may cancel with 30 days' written notice. Fees remain due during the notice period.

After cancellation, we will cooperate reasonably in removing our access, disconnecting the assistant and handing over agreed materials. You remain responsible for your own accounts, number, subscriptions and third-party services.

6. Results and outcomes

We provide the assistant, its setup and ongoing management with reasonable care. We do not guarantee a particular number of answered calls, captured leads, bookings or revenue, and we do not guarantee uninterrupted service. The assistant, telephony, messaging, calendars and AI providers are systems that can occasionally fail or change.

The assistant is designed to answer from the facts you have verified and to hand off to you rather than guess. You are responsible for the accuracy of the business facts you give us. Examples shown on this website are illustrations of how the service works, not promises of a specific outcome.

7. Third-party services and accounts

Our service uses the HighLevel platform and its telephony, messaging, hosting and AI providers, along with your phone carrier and any calendar you connect. Their own terms, policies, pricing and technical limits apply.

You keep primary ownership and control of your phone number, calendar and other accounts; we normally work through delegated access. We are not responsible for a third party's outage, suspension, policy decision or change, but we will take reasonable steps within the agreed scope to help diagnose or respond to the issue.

8. Intellectual property

We or our licensors own the intellectual-property rights in this website and in our pre-existing methods, templates, software, systems, know-how and materials. Except for the limited website-use permission in section 1, no rights are granted without our written permission.

You retain ownership of the materials, accounts, data and branding that you provide. You give us a licence to use them as necessary to deliver the service. You must not provide materials that infringe another person's rights.

9. Confidentiality and personal information

Each party will use the other's confidential information only for the agreed relationship, protect it with reasonable care and disclose it only to people who need it and are bound by appropriate confidentiality duties.

Our handling of personal information is described in our Privacy Policy. When we run the assistant for you, you are the controller of your customers' information and we act as your processor under a data-processing agreement, as set out in that policy.

10. Acceptable use of our services

You must not ask us to create, send, publish or automate anything that is unlawful, deceptive, defamatory, discriminatory, infringing, malicious or contrary to a third-party platform's rules. This includes impersonation, unauthorised access, misleading claims and messaging people where you do not have a lawful basis to contact them.

We may refuse or pause an instruction that we reasonably believe breaches this section or exposes either party to legal or security risk. We will explain the concern where it is lawful and practical to do so.

11. Website availability, links and corrections

We aim to keep the website accurate and available, but it is provided on an “as available” basis. We may update, suspend or withdraw any part of it without notice, and we do not promise it will always be uninterrupted, secure or free from errors.

Content is general information and is not legal, financial or other regulated professional advice. We may correct errors in descriptions, prices or availability at any time; where a correction affects an accepted order, we will discuss it with you before proceeding.

12. Liability

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded.

Subject to that, we are not liable for indirect or consequential loss, loss of profit, revenue, anticipated savings, goodwill, opportunity or data arising from use of the website or service. We are also not liable to the extent a loss is caused by inaccurate client information, a client instruction, failure to meet a client responsibility, or an event outside our reasonable control. Liability for the paid service may be further addressed in the accepted proposal or agreement.

13. Suspension and termination

Either party may end the service in accordance with section 5. Either party may end an agreement immediately by written notice if the other commits a serious breach that cannot be remedied, or does not remedy a remediable serious breach within 14 days after written notice.

We may suspend website access or service delivery where reasonably necessary to address a security risk, unlawful use, a material breach or overdue undisputed payment. Provisions intended to continue, including confidentiality, intellectual property, accrued payment obligations, liability and governing law, remain in effect.

14. Changes to these terms

We may update these website terms by publishing a revised version and changing the date at the top. Revised terms apply to later website use and new orders. They do not retrospectively change an accepted paid-service agreement unless that agreement permits the change or both parties agree it.

15. Governing law and disputes

These terms and any non-contractual obligations arising from them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except where applicable law gives you a mandatory right to bring proceedings elsewhere.

Before starting formal proceedings, each party should give the other written details of the dispute and allow at least 30 days for a good-faith attempt to resolve it, unless urgent action is needed to protect rights, confidential information or security.

16. Contact us

Questions, notices and complaints about these terms can be sent to: